COVID-19 Has Boosted Online Dating: March Group
Many traditional meeting grounds were closed because of COVID-19. However, online options remained open and, what’s more, they became even more popular. Let’s dig deeper into the topic and see what specifically Match Group Inc. says. Also, let’s find out who can help you with the right dating merchant account for your adult business.
Online Dating Thriving: Dating Merchant Account
Match Group Inc. is based in Dallas and operates several dating apps. These include Tinder, Hinge, OkCupid, and its namesake brand. In July, the company got separated from IAC/InterActiveCorp.
Now, the situation caused by COVID-19 has increased Match’s profit and revenue. Moreover, the company forecasts further, even bigger growth ahead. To meet the new customer demand, Match has recently added new video features to its online-dating properties. Besides, Match has also launched one-to-one video chat features on almost all of its major platforms, including Face-to-Face at Tinder.
If you’re an adult merchant seeking reliable and affordable adult merchant processing services, turn to a respectable high-risk payment processing company. Thanks to a true high risk payment specialist, you can enjoy the safest and cheapest dating merchant account and other merchant processing services without challenges.
Match Group Inc. Growing Its Profits
Match Group Inc. has recently reported a significant rise in its profit and revenue that was registered in Q2. Q2 profit accounted for $103.1 million. The company foresees further rise driven by the current situation caused by the coronavirus. Specifically, Match projects Q3 revenue to reach $600 million, thus exceeding the analysts’ expectations of $563 million.
As for Tinder, its user base increased by additional 200.000 users in Q2. As a result, its average subscribers reached 6.2 million. This was all due to the restrictions aimed at preventing the virus and encouraging people to rely on dating apps as an alternative.
So, based on the information provided by Match Group Inc., dating apps have seen an unprecedented surge in their usage during COVID-19. The online dating giant, which is the owner of popular apps Tinder, OKCupid, Match, and Hinge, has witnessed an 11% overall rise in first-time subscriptions to 10.1 million over Q2.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated high risk merchant account processor in the country that offers the most reliable and cheapest dating merchant account. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.